About
Rooted in tradition. Designed with clarity. Created for conscious living.
The Brand
A Philosophy in Purity, A Wardrobe in Earth
White Co India was never about one colour. It was about one intention—purity. Purity in thought, in process, and in the way we relate to the world around us.
White is our starting point—a symbol of clarity, honesty, and minimalism. But our palette is wider. We draw from nature’s quietest shades—muddy clays, soft stones, sun-faded leaves, sky-touched blues. These earthy tones reflect the landscapes we love and the lifestyle we believe in: grounded, simple, and intentionally slow.
Our Purpose
White Co India was born out of a desire to create more than garments. It is a response to the overwhelming noise of fast fashion—a space where elegance, ethics, and emotion co-exist. It is for the woman who wants to wear stories, not just style.
Design Rooted in Earth, committed to sustainability
Every piece is crafted in natural, breathable fabrics—hemp, bamboo, cottons, handwoven linens, and botanical blends—designed to soften over time and grow with you. Our silhouettes are fluid and wearable, shaped to feel like home on your skin. Clean lines, earthy tones, and quiet details define our aesthetic.
We believe clothing should hold space for life, movement, and breath.
Crafted with Consciousness
We work closely with Indian artisans, encouraging slow production, fair wages, and zero-waste practices. From how our fabric is sourced to how our threads fall, we ensure each decision reflects care—for people, for planet, and for legacy.
We don’t chase seasons. We don’t over-produce. We create mindfully, so you can wear meaningfully.
White Is a State of Mind
White to us is not a limitation—it's liberation. A symbol of openness, of resetting, of coming back to what truly matters. Whether it’s a sandy beige tunic or a forest-dyed co-Ord, every colour we use is a muted echo of the earth—and every piece, a quiet commitment to living with less but feeling more.
The Founder
White Co India is the creative vision of Eva Das—a designer, traveller, and believer in thoughtful living. A proud student of NIFT Mumbai, Eva’s foundation in fashion is rooted in formal design education, but her true learning came from the world around her—through people, patterns, places, and textiles.
Her journey is shaped by extensive travel across India, where she spent time understanding the textures of tradition and the language of handmade. After years of research into handwork, textiles, and artisan-led processes, Eva founded White Co India as an ode to conscious craftsmanship and quiet elegance.
But the soul of her work lies deeper—in memory and love.
Eva’s greatest inspiration was her mother, a woman with an innate understanding of fabric, design, and detailing. Though she is no longer here, every piece created under White Co India is a quiet tribute to her—to her grace, her strength, and her timeless sense of style.
Eva now leads a small, passionate team of handpicked creatives—ranging from seasoned freelancers to full-time industry experts—who share her values of integrity, artistry, and sustainability. Together, they craft collections that are grounded in heritage, elevated by simplicity, and softened by emotion.