Because conscious clothing deserves conscious care.
Natural fabrics—like linen, cotton, silk, hemp, and viscose—are at the heart of everything we create at White Co India. These textiles breathe with you, evolve with time, and hold the softness of the earth in every thread. But to truly honour them, we must learn to care for them—gently, mindfully, and with love.
Here’s a simple, thoughtful guide to keeping your natural garments beautiful for years:
1. Wash Less, Air More
Natural fabrics don’t need to be washed after every wear. In fact, over-washing can damage their structure and texture. Instead, air your garments out in a shaded area after wearing. Let them breathe and reset.
2. Use Cold Water & Gentle Detergents
Hot water can cause shrinkage and fade in natural textiles. Always opt for cold or lukewarm water and a mild, eco-friendly detergent. Avoid harsh chemicals or bleach, which strip fibres of their natural softness.
3. Hand Wash or Use Gentle Cycles
If possible, hand wash delicate pieces like silk or linen-silk blends. Otherwise, choose a gentle cycle in your machine. Use a mesh laundry bag to protect the fabric and avoid twisting or wringing clothes post-wash.
4. Dry Flat or Hang in Shade
The sun may feel natural, but direct sunlight can fade earthy dyes and weaken plant-based fibres. Always dry in the shade. Lay garments flat to retain their shape, or hang them using padded hangers for minimal stretching.
5. Iron on Low Heat with Care
Natural fibres often wrinkle that’s their charm. But if you prefer a polished look, iron on low heat while the fabric is slightly damp. Use a pressing cloth over delicate garments like viscose or silk to protect them.
6. Store Lightly Folded, Not Stuffed
Avoid hanging heavy items like linen dresses or viscose coats for long periods they may stretch. Instead, fold garments gently and store them in breathable cotton bags or on open shelves. Never overcrowd your wardrobe.
7. Say No to Plastic, Yes to Breathable Storage
Natural fabrics need airflow. Avoid storing them in plastic or vacuum-sealed bags. Use muslin or cotton garment bags instead. Add natural moth repellents like neem leaves, cedarwood, or dried lavender.
8. Spot Clean Small Stains
Don’t toss the whole garment in the wash for a tiny stain. Dab the spot with a mixture of cold water and mild detergent using a soft cloth. Be gentle scrubbing too hard may distort the weave or pull threads.
Why It Matters
Caring for natural fabrics isn't just about longevity it's a ritual. It's about slowing down, reconnecting with what we wear, and honouring the craftsmanship behind each piece. When we care deeply, our clothes care back staying soft, strong, and soulful through the years.